Why have fresh and raw diets in pet food seen such a skyrocket in popularity over the years? The success is largely attributed to reports of beneficial changes to skin and coat, reduced allergies, strengthened immune systems, and even increased vitality.

As raw diets and products for pets continue to increase in popularity and availability on the market, many pet owners have stopped to ask, “What makes a raw diet so different from a diet with more processed foods or kibble?”

For many of us, pets aren’t just ‘like’ family – they are family. Just like with your human family members, you want to know what’s in the food you are serving up at meal-time. This is where the appeal of “raw” and “human grade” pet foods shines for some parents, as the minimal-ingredient recipes and lover levels of heat processing allow for more intact nutrients.